01
Sep 4, 2026
Atto 3 focus
SUV range, battery and charging consultation.
BYD Kathmandu EV Test Drive Week
A local EV test-drive campaign for high-intent buyers comparing Atto 3, Dolphin and Seal with official distributor follow-up.
Campaign objective
A landing page that turns offline event energy into measurable demand.
BYD Kathmandu EV Test Drive Week becomes more than a listing in the directory. It gives buyers a single place to discover launches, compare participating brands, find nearby dealer touchpoints, and register their intent before or after the event.
For MeroSawaari, this is the event-led demand engine: traffic comes in through shows, distributor campaigns, test-drive weeks and service camps, then flows into dealer, brand and CRM follow-ups.
Visitor journeys
Every section should push a buyer toward the next useful action.
Discover launches
Frame the event as the best place to see new models, EVs, variants and official announcements.
Book test drives
Route visitors to participating distributors and city-level showrooms for practical follow-up.
Capture bookings
Prepare future flows for pre-booking, reservation, launch deposits and finance enquiries.
Follow up faster
Make every event visitor useful for dealer and distributor sales teams after the campaign.
Event lineup
Brands, distributors and showrooms in one ecosystem.
This section makes the event useful from both sides: buyers see who is participating, while businesses get direct visibility and lead pathways.
Brand portal
BYD
EV-first official model discovery for BYD buyers, with test drives and pre-booking interest capture.
Authorized distributor
Cimex Inc. Pvt. Ltd.
Naxal, Kathmandu
Local dealer
Cimex BYD Naxal
Official BYD showroom and service location in Naxal.
Local dealer
BYD Lalitpur
Official BYD dealer in Pulchowk, Lalitpur.
Campaign timeline
What happens during the event.
02
Sep 7, 2026
Dolphin city-drive slots
Compact EV test drives and ownership cost discussion.
03
Sep 10, 2026
Seal premium preview
Premium EV enquiries and follow-up appointment routing.
Tickets and access
Make event access feel organized before backend exists.
For the demo, this area shows the future ticketing, RSVP and visitor segmentation layer. Later it can connect to QR passes, invited guest lists and test-drive calendar slots.
General visitor
Free RSVP and event updates.
Test drive slot
Reserve time with a brand or showroom.
Launch interest
Capture pre-booking and offer intent.
Contacts
Route every visitor to the right business contact.
A real event page should not stop at awareness. It should move buyers to the correct brand desk, distributor team or nearest dealer.
Event desk
Event organizer
Cimex BYD Naxal
Official leads
Distributor support
Cimex Inc. Pvt. Ltd.
Local follow-up
Dealer routing
Cimex BYD Naxal
Platform team
MeroSawaari support
Lead quality, event campaign and platform support.
New releases
Launch moments from participating brands.
This gives authorized distributors a campaign space for new models, EV launches, color reveals, variant drops and showroom availability.
Event lead capture
Register interest for this event.
Capture buyer intent for showroom visits, test drives, pre-bookings, finance enquiries and post-event follow-up. This is the future revenue layer behind MeroSawaari events.
Sources